Your Competitive Edge Starts Here.
Firstly, Keywords are the words and phrases that your customers or clients will type into the search box of a search engine, such as Google, to find websites that would provide the product or service they are looking for.
Secondly, If people need information about anything, like finding more details about a product before making a purchase, most rely on what the search engine results pages tell them. Many would not even go beyond the first page and click on the links to websites that ranked higher on these search results.
Thirdly, Keywords are, therefore, very important for every business website as they drive targeted web traffic to your business for free.